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Routine Natural Shampoo



Upgrade your hair routine with Routine shampoo! 

Discover the magic of Routine Shampoos, your daily haircare essential. Routine's expertly crafted formula gently cleanses and nourishes your hair, leaving it revitalized and smelling oh-so-good.

Routine shampoos use ingredients chosen for their clarifying properties starting at the root, so the hair strands are unimpeded in growth. Vegetable Based Keratin & Baobab Seed Protein create protective scaffolding around individual hair strands while providing superior protection from UV stress, pollution & heat. Nettle combats hair loss while Melissa Leaf has antimicrobial and scalp balancing properties.

This is a low-lather formula that keeps the suds subtle and hair deeply cleansed. If you like a more sudsy experience, we recommend washing twice. This formula doesn't use synthetic foaming agents to create a more gentle clean that leaves your scalp's pH balanced and healthy.

Run out of soap during your shower? These super shampoos can also be used as a body wash.

For even more awesomely scented results, use with the matching Routine conditioner.

Find your formula: 

Dirty Hipster - Patchouli, Mint, Cocoa & Vetiver.

Sexy Sadie - Ylang Ylang, Sweet Orange, Vanilla & Cinnamon. 

Cat Lady - Coconut, Pineapple, Vanilla & Cocoa. 

Ingredients (Dirty Hipster):

water, cocamidopropyl hydroxysultaine, sodium hydroxypropylsulfonate laurylglucoside crosspolymer, disodium lauryl sulfosuccinate, cocamidopropyl pg-dimonium chloride phosphate, hydrolyzed quinoa, hydrolyzed adansonia digitata seed extract, pogostemon cablin oil (patchouli), sodium benzoate, potassium sorbate, glycerin, vetiveria zizanoides root oil (vetiver), mentha piperita (peppermint) leaf extract, theobroma cacao (cocoa) seed extract, wheat amino acids, soy amino acids, arginine hcl, serine, threonine, rosa centifolia flower extract (rose), lavandula angustifolia (lavender) flower extract, cymbopogon citratus extract (lemon grass), rosmarinus officinalis (rosemary) leaf extract, urtica dioica (nettle) extract, melissa officinalis leaf extract (melissa), mentha piperita (peppermint) oil, yucca schidigera root extract, urtica dioica (nettle) leaf extract, equisetum arvense leaf extract (horsetail), sodium levulinate, benzyl alcohol*. *naturally occuring in essential oil.