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Routine Natural Deodorant



Wonder why over a million formerly smelly people love Routine?  That's because it's a deodorant that is not only natural, but effective and smells oh-so-good! 

Now the only question is, which one to choose?! We recommend starting by selecting your formula: classic, or baking soda free. Then, pick a scent profile and lastly, decide whether you prefer a jar or stick. Not sure? Try a mini to test it out (also great for travel, of course!). 

p.s. If you would like some small samples, please let us know; they can be included with an order.


A girl named Sue - SWEET, BOTANIC & REBELLIOUS. Raspberry & Sage.

Blackberry Betty - BERRIED, SYRUPY & SPIRITED. Blackberry, Raspberry & Vanilla.

Cat Lady - SMOOTH, SWEET & SOFT. Coconut, Cocoa, Pineapple & Vanilla.

Dirty Hipster - EARTHY, DEEP & LAIDBACK. Patchouli.

Lucy in the sky - FLORAL, GROUNDING & MELLOW. Lavender, Patchouli & Vanilla.

Moon Sisters - FLORAL, SOFT & ENCHANTING. Rose, Neroli, Lavender & Vetiver. (Contains activated charcoal; use care if wearing light-coloured clothing.)

Sexy Sadie - SWEET, SPICY & DELIGHTFUL. Ylang Ylang, Sweet Orange, Vanilla &        Cinnamon.

Superstar - WARM, RICH & ICONIC. Tonka, Sage, Cardamom & Rosalina. (Contains activated charcoal; use with care if wearing light-coloured clothing.)

How to use: 

Apply a dime-sized amount under each underarm using clean fingers (jar) or stick. To improve performance and prevent staining (especially Superstar), rub into underarms and allow to melt into your skin.


(Sexy Sadie baking soda free) cocos nucifera oil, magnesium hydroxide, zea mays (corn) starch, kaolin, maranta arundinacea root powder, cera alba (beeswax), theobroma cacao seed butter, butyrospermum parkii (shea) butter, caprylic/capric triglyceride, tocopherol, olea europaea (olive) fruit oil, cetearyl olivate, sorbitan olivate, brassica glycerides, calendula officinalis fruit extract, pogostemon cablin oil (patchouli), helianthus annuus (sunflower) seed oil, rosmarinus officinalis (rosemary) leaf extract, cananga odorata flower oil (ylang ylang), citrus sinensis (orange peel) oil, vanilla planifolia fruit oil, simmondsia chinensis (jojoba) seed oil, michelia champaca flower oil, limonene*, linalol*, farnesol*, geraniol*, eugenol*. *naturally occurring in essential oil.

(Superstar) cocos nucifera oil, magnesium hydroxide, kaolin, zea mays (corn) starch, maranta arundinacea root powder, sodium bicarbonate, cera alba (beeswax), theobroma cacao seed butter, butyrospermum parkii (shea) butter, caprylic/capric triglyceride, helianthus annuus (sunflower) seed oil, olea europaea (olive) fruit oil, tocopherol, rosmarinus officinalis (rosemary) leaf extract, vanilla planifolia fruit oil, cetearyl olivate, sorbitan olivate, calendula officinalis flower extract, brassica glycerides, salvia sclarea (clary) oil, vetiveria zizanoides root oil (vetiver), charcoal powder, inulin, alpha-glucan oligosaccharide, pogostemon cablin oil (patchouli), elettaria cardamomum seed oil (cardamom), melaleuca ericifolia leaf oil (rosalina), piper nigrum (pepper) fruit oil, dipteryx odorata bean extract (tonka), linalol*, limonene*. *naturally occurring in essential oil.